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Be Kind - Hair Mask


Be kind is a hair mask designed to give your hair the best treatment. Everyone has different type of hair, so at AMAY we have designed different hair masks to suit everyones needs. All ingredients are sustainable, animal friendly and luxurious.

Three different types of hair masks: 

Be kind - Dry hair 

What is Dry Hair? Dry hair is when your scalp doesn’t make enough oil to moisturise your hair, or your hair lets the moisture escape. Dry Hair can feel dry, brittle and frizzy. Lots of factors can impact Dry hair, environmental pollution, age, heat damage and coloured hair.

Be kind - Oily hair

The oil in your hair is part of your body’s defense system for the sensitive hair of your scalp.

This oil mixes with sweat and dirt, coating your scalp and sometimes the top of your head. This is normal and, for the most part, unavoidable.

Practicing good hair hygiene by washing your scalp often and well with a shampoo cleanses the oil and gives your hair a fresh start.

But some hair types are prone to oil buildup. Oil can build up to a visible level in less than a 24-hour time span. Sometimes intense exercise, overuse of hair products, or even going outside in excessive humidity or heat can trigger an oily hair day.

Be kind - Normal hair 

Considering the amount of sebum being produced by sebaceous glands, hair can be normal, dry, damaged, oily, affected by dandruff. When the glands produce too much sebum, your hair is greasy. On the other hand, removing too much sebum with a wrong shampoo leads to extremely dry hair.

Normal hair is soft, bouncy and manageable. Normal hair types need the correct hair products to keep hair manageable and not manipulate the ph  to change to a different hair type. 

Be kind to your hair. 

Sulphate free 

Paraben free 


Animal friendly 

Be Kind - Hair Mask